The DigiCon Series includes four hands-on workshops that will teach you how to utilize digital tools and platforms to market your business over the next decade. Presented by the Small Business Development Center, each workshop can be taken individually or join them for the entire series. Full series attendees will receive a discount of $67. Each class is limited to 50 people so they can provide individual assistance and answer all questions.
WORKSHOP 1: SEARCH ENGINE MARKETING
MARCH 24, 2020 | 8:30AM – 12PM
With over 167 billion searches performed each month on Google, it’s more important than ever for your business to show up on relevant searches. The quickest way to the top of page 1 is through Google Ads, but there’s so much more to the platform, including Google’s display network of over 2,000,000 websites and apps and re-marketing tools.
In this session, you will learn HOW to:
- Create a keyword-based strategy for advertising on Google
- Target the right people through Google’s display network, which reaches 90% of internet users
- Stay in front of people who previously visited your website and create a message that prompts them for a second website visit