The DigiCon Series includes four hands-on workshops that will teach you how to utilize digital tools and platforms to market your business over the next decade. Presented by the Small Business Development Center, each workshop can be taken individually or join them for the entire series. Full series attendees will receive a discount of $67. Each class is limited to 50 people so they can provide individual assistance and answer all questions.
WORKSHOP 3: EMAIL MARKETING
SEPTEMBER 10, 2020 | 8:30AM – 12PM
As digital channels like social media continue to dominate, it’s easy to overlook the older, more mature sibling: the eNewsletter. A well designed eNewsletter with messaging that adds value for your clients will improve retention, increase your website traffic and social followers, increase referrals, and much more.
In this session, you will learn HOW to:
- Strengthen your distribution list
- Create a content strategy and generate ideas for your eNewsletter
- Use your eNewsletter as a conversion tool to generate new business