Keep Your Business Ahead of the Curve with These Website UpdatesMarch 02, 2023
In uncertain economic times, it’s important to make sure that your website is doing all it can to keep your business afloat. Making small changes to your website can have a big impact on sales and customer satisfaction. The Effingham County Chamber of Commerce understands the needs that small businesses have, so we've compiled a list of changes you can make to your site that will help you thrive, from PDF tools that save time to SEO tactics that will attract more customers. Let's get started.
Make It Mobile-Friendly
With more and more people using their mobile devices to access websites, it’s important to make sure that yours is optimized for mobile use. This means making sure that text is readable, buttons are easy to click, and images load quickly. Additionally, you should consider adding an app if it makes sense for your business, as this can help customers find what they need quickly and easily.
Update Your Contact Info
Make sure that your contact info is up-to-date and visible on your website so customers know how to get in touch with you. This includes phone numbers, email addresses, physical addresses (if applicable), and social media links. Additionally, you should consider adding a contact form so customers can easily submit inquiries or feedback without having to search for your contact info.
Use PDF Tools For Forms
PDF tools are valuable resources for business owners because they provide a layer of protection through encryption. They are also cost-effective ways to manage important paperwork. If you need customers to fill out a form or add a signature to a document, a PDF filler tool is one option to consider.
Add Video Content
Videos can be an effective way to engage with customers and show them what products or services you offer in an entertaining way. You can create videos yourself or hire someone else to do it for you – either way, make sure the videos are high quality and relevant to what you’re trying to convey about your business. Think about the type of content that makes the most sense for your brand, including customer testimonials.
Implement SEO Tactics
Search engine optimization (SEO) tactics are essential when trying to improve visibility on search engines such as Google or Bing. Implementing SEO tactics such as optimizing page titles and descriptions, using relevant keywords in content, and creating backlinks from other websites will help ensure that potential customers can find your website more easily when searching online. Take a look at all the facets involved in good SEO, as there are many.
Update Your Content
It’s important to keep content fresh by regularly updating blog posts or product descriptions with new information or insights into the industry/marketplace. Doing so will keep customers engaged and interested in what you have to offer while also helping boost SEO rankings. You can also consider ensuring that some of your content is evergreen, which means it makes sense no matter what time of year it is; this is beneficial for search engines as well.
Learn Coding Skills To Fix Issues
Keeping track of broken pages on your website is essential for maintaining customer satisfaction levels as well as ensuring that potential customers don’t get lost in dead ends during their online journey with you. Learning coding skills such as HTML and CSS can help address any broken pages quickly, which will save time and money on your end. Look for tutorials or classes online that will help you boost your skills.
With so much uncertainty surrounding our current economy, it's more important than ever before to ensure that your business has a strong foundation, and that includes a reliable website. Making changes doesn't have to be costly or stressful, and doing so can actually save you time and money in the long run. By using free PDF tools and learning how to make repairs yourself, you can take control of your business website and ensure growth.
Have a question for the team at the Effingham County Chamber of Commerce? Get in touch today.